The year 2020 actually began quite normal, but then came Corona.
The situation became extremely difficult and complicated for many companies. The gastronomy, small retailers, the trade fair business, the hotel industry, etc. all found themselves in the middle of an economically hopeless situation from now on.
What do we do now?
After the first wave had actually died down quickly, hope began to spread again. In general, the numbers have risen again for many.
Thanks to a lot of commitment, new hygiene concepts were developed and implemented and suddenly, face-to-face meetings were possible again.
...and now the second wave hits us.
I think it is important in these days to concentrate on what you like to do and what you are good at.
Corona has encouraged many people to rethink, develop new products and think about themselves.
We should keep this in mind and look positively into the future and the new normality that comes with it.
Like the title of the new book by Anja Försters and Peter Kreuz "Verschwende keine Krise" (Don't Waste a Crisis)" - tackle it. By the way, the book is very worth reading.
Together with some customers I could already start to go this way and we see first successes.
If I can help you or if you are interested in discussing possibilities with a sparring partner, just get in touch with me.
Until then, stay healthy and innovative in your thinking.