With one of my clients the ETG, we had various discussions about the future strategy. We found out, that one of the core competencies is the development in the area of dental implants. Using all knowledge here is leading to a faster time to market for customers that want to launch their own dental implant.
How does that fit the ETG? Basically not at all. Therefore we generated the brand "denstec".
How do we approach such a new market? Well naturally on the leading trade fair, the IDS in Cologne. Very quickly we developed a "gigantic" dental implant (ball pen), which should act as a reminder for the information given to all potential customers.
We are anxious to see the results and will keep you updated on the various social media channels.